Researching into Branding and Cooperate
Image, I found a lot of trends and inspiration – collecting it on Pinterest to
look back upon. It's quite easy to see a lot of similarities amongst images when collating this way, for example:
Both of these brands have incorporated a mixture of colours into their identity. One uses texture and patterns to define themselves, whilst the other uses opacity and letters. Both have used very vibrant, bright and a variety of colours, rather than sticking with one.
In contrast to the above, all three of these brands have used a singular colour to define themselves. There is a huge trend of the use of red amongst food companies, though they have all accomplished very different viewpoints and touchpoints within their identity.
Finally, a third trend I found was the use of chalkboards and monotone colours. Both of these brands have used a similar technique to identify their image, with typography playing a huge part.
Another trend I found very popular at the moment was the use of stamps and rustic imagery. These trends sit well with the companies they are created for, but they are also just that: a trend. Extremely modern, and coming in to fashion with the times. The issue I have with finding inspiration amongst these is that I would like what I come up with to stay in fashion even when these trends change, and to be in keeping with the company. As there are many different strings attached to the company, as stated before in my introduction to the brief, I need to be extremely careful in making sure they flow well together.
