Branding and Cooperate Image: Client Meeting.

As this is a live brief, and we are working with an actual client and producing work for them, it was necessary to meet with them. We headed to Loft Studios, where we were delivered the brief once again but were able to ask questions and query certain aspects of the company and brief, and requirements of the company.

I had never been in a situation similar to this before, so it was quite a daunting experience, but helpful nonetheless. I personally felt I learnt more about the company after looking around at the space in person, rather than images, and being able to personally interact with the owners made me more at ease and clued in to the brief. I felt the space was quite rustic, very wooden and old fashioned, whilst being very simple and plain: hence why it is a great event space. This could be something I could incorporate. I also found out a lot about the history of the company, and also that they would like the Event's side of the company to be advertised and branded as a completely separate identity to the rest of the brand. That being said, they'd also like it to flow with the company and should still be in keeping. Obviously I have quite a lot of freedom with this brand.