This event company has used quite nice copywriting with a compliment slip saying "thank you for letting us light up your night." Which ties in with the rest of the touchpoints, using the words "Light up your night." It's a great idea as it's very simple, but describes exactly what the company does without writing very obvious statements, such as "we are an events company." I really like that the copywriting ties in with the image, a lightbulb, and that the company's name isn't big and bold on the page, very subtle and rare use.
Quite a few of the companies have brochures detailing exactly what the company does and the services they provide, alongside images of the space. I feel this one touchpoint that is mandatory for this kind of business, so I wanted to look at ways others had accomplished this. I found the folder quite a nice touch, especially as it also decorated with typography, whilst keeping everything together in once place. It draws focus to what's inside, whilst not looking out of place and insignificant.
Similarly to the post below, this company has used a personalised balloon as a touchpoint. I using confetti, balloons, party poppers, whistles etc -- things you would find at a party, might be fitting for a company of this nature, though it may also be seen as childish. It's an idea I would like to play with though, as it's a similar notion to favours you receive at a wedding: something to remember, a thank you, something to take with you. This could go nicely with a compliment slip.
And finally: this company has used some captivating touch points, such as a personalised event staff card to attach to a lanyard, that is in keeping with the rest of the identity. It could be useful providing that they would like the event organisers / company to provide the staff, but if the actual event wants to find and employ it's own, surely the event staff lanyards should be that of the event and what is about. This is a possibility. They have also created cards which allow guests to write their name upon them -- I'm unsure if they are stickers. I feel this should be left for the actual organisation of the event rather than a touchpoint for the company, mainly because it is only fitting to use these for certain events such as training days and what not, rather than launches, and from what I gathered at the client meeting, Loft want to hold all different kinds of events.
Looking at these, I personally feel my strongest idea for touchpoints are a brochure, a business card, and a compliment slip due to it being personal and acknowledging and showing courtesy to a client.
