When creating a brand identity, touchpoints play a huge part. They should match a brands theme, and aid the brand in getting it's name identified amongst the rest. We are required to create three touchpoints for the brand, alongside the logo and brand drivers. One touch point I believe quite necessary to a business is a business card, as it is a simple and effective way of giving out contact details to clients. I decided to look into innovative business cards that are interactive and describe the company or person well.
A cheese grater as a business card: You can quit clearly guess what this company specialises in, and it is also a cute way of interacting with clients and leaving a lasting memory on them. It could also be a hazard... I know a lot of people store business cards in wallets, and I imagine trying to find a credit card and what not might be a bit disastrous with this in there!
A business card that doubles as the wrapper of a chocolate. I'm going to guess this company is some sort of chocolatier, which is great as it also allows clients and companies to test the products, whilst holding your details. That being said, if they don't straighten out the wrapper, which I doubt many people do after scoffing chocolates, this might not work as well as they'll just throw your details straight in the bin.
This triples as a business card, a comb and what I do believe is a layout similar to a keyboard. Pretty great for keeping in your purse or wallet to get rid of fly away hairs, but I do feel the writing seems a little bit on the small side. That could just be the image!
A very simple way of getting a point across. It's quite effective that a chest / lung physician would use balloons to store his details on, though could be a hindrance as you need to blow it up before you can see: If someone really needs this kind of doctor, theres a huge possibility they will struggle to do so.
And finally: this would be quite lovely for an events company -- confetti in a glassine envelope, with the details stamped on the front.
Looking at the way other companies have applied creativity and personalised their business cards has really made me want to do something similar. Laser cutting and embossing are things I need to think deeply about.
