Branding & Cooperate Image: Week One.

For our first module, we are required to create a brand new identity system for a client, Loft Music Studios. We began by researching into current trends in Branding, via the use of Pinterest. I found that some of the most interesting and commonly used trends were: Stamps as logos, Blackboard paint, and Geometric shapes. Although I actually love all of these ideas, I have decided to try and steer clear of them in my work as they are very modern and fashionable, and may not stand the test of time. I also looked at the future of branding, and how people are adapting to technology, such as the use of iPad and iPhone apps.
We were then divided into the different areas of the company, and I decided to choose Events. I feel that I was drawn most to this side of the business as there was so much potential in the brief, especially after meeting the client. As described, it should be advertised as a completely separate company, and therefore we have a lot of freedom in terms of designing a new concept. With that being said, it does need to be appropriate and match all the clients requirements.
I feel confident in the project at hand, but do wish I had had the chance to expand my digital skills before beginning. Despite this, I feel that after starting the initial scamp sketches, I have a better idea of the direction I would like to take. I now need to begin thinking more in depth about touch points, but I am happy with the place I am at currently.